我國耐火材料行業加快技術創新的必要性 The necessity of accelerating technological innovation in Chinas refractory industry

http://www.chinaqdzhenhua.com在鋼鐵、有色、石化、建材等高溫工業高速發展的強力拉動下，耐火材料行業保持著良好的增長態勢，已成為世界耐火材料的生產和出口大國。

一、市場競爭風險分析

耐火材料（輕燒鎂球、輕燒鎂粉等）用結合劑行業市場競爭風險可以細分為市場、價格風險、經營風險。第一需求風險，需求是影響耐火材料用結合劑銷售的關鍵因素，需求的大小是相對應供給量而言的，供給增加，需求減少，銷售就會遇到困難;第二是價格風險，耐火材料用結合劑產品定價高則單位面積收益高，但過高的售價，會嚴重影響銷售;第三是經營風險，是指由于開發商因開發耐火材料用結合劑項目經營管理不善導致預期收益不能實現，或不足以補償經營費用的可能性。該類風險主要歸因于開發商主觀上對開發成本、租金售價、開發周期以及資金籌措等的預測錯誤和決策失誤。

二、技術水平風險分析

我國耐火材料（輕燒鎂球、輕燒鎂粉等）用結合劑行業科研和技術支撐不夠，目前技術水平雖還不能滿足目前企業生產需求，但行業更新速度慢，落后于國外發達國家。

三、企業競爭風險分析

目前我國耐火材料用結合劑的企業的競爭主要是有兩個方面，一個是國內企業的競爭，另外一個是面臨國際方面的競爭。在目前經濟形勢不好的狀況下，大型企業的發展前景較好，中小型企業則面臨被收購或兼并的風險。

目前，耐火材料（輕燒鎂球、輕燒鎂粉等）用結合劑廠家要在市場競爭中取勝，不被淘汰，就必須千方百計發揮自己的優勢，提高技術水平，降低生產成本。

四、企業出口風險分析

在國際市場上，最大的不利就是國內企業競爭的無序，自己打壓自己。競相壓價讓本以單薄的耐火材料用結合劑出口利潤又瘦了一圈。我國出口的耐火材料用結合劑產品大多是低端產品，競爭手段也單一，就是拼價格。這除了能解決一些就業問題之外，沒有明顯的好處，我們的企業開拓能力、挖掘能力都差得遠。

http://www.chinaqdzhenhua.com Driven by the rapid development of high-temperature industries such as iron and steel, nonferrous metals, petrochemicals, and building materials, the refractory industry has maintained a good growth momentum and has become a major producer and exporter of refractory materials in the world.

I. Market competition risk analysis

The market competition risk of the binder industry for refractory materials (light-burned magnesium balls, light-burned magnesium powder, etc.) can be broken down into market, price risk, and business risk. The first is demand risk. Demand is a key factor affecting the sales of refractory binders. The size of the demand is related to the supply. When the supply increases and the demand decreases, sales will encounter difficulties. The second is price risk. Material binder products are priced higher, the unit area yield is high, but excessively high selling prices will seriously affect sales; the third is operating risk, which refers to the expected revenue due to the developer's poor management of the project for the development of refractory binder products The possibility that it cannot be achieved or is insufficient to compensate for operating expenses. This type of risk is mainly due to developers' subjective prediction errors and decision errors on development costs, rental sales prices, development cycles, and fundraising.

Second, technical level risk analysis

China's refractory materials (light-burned magnesium balls, light-burned magnesium powder, etc.) have insufficient scientific research and technical support in the binder industry. Although the current level of technology cannot meet the current production needs of enterprises, the pace of industry renewal is slow and lags behind developed countries abroad.

Analysis of enterprise competition risk

At present, the competition of China's refractory binder enterprises mainly has two aspects, one is the competition of domestic enterprises, and the other is facing international competition. Under the current economic situation, large enterprises have better development prospects, while small and medium-sized enterprises face the risk of being acquired or merged.

At present, binder manufacturers of refractory materials (light-burned magnesium balls, light-burned magnesium powder, etc.) must win in the market competition and not be eliminated, they must do everything possible to give play to their advantages, improve their technical level, and reduce production costs.

Analysis of enterprise export risks

In the international market, the biggest disadvantage is the disorderly competition of domestic enterprises, which suppresses itself. The competitive price reduction has made the export profit of this thin refractory binder even thinner. Most of the refractory binder products exported by China are low-end products, and the means of competition is also single, which is to fight the price. Except that it can solve some employment problems, there is no obvious benefit. Our business development ability and mining ability are far from good.